Field reports
What we are learning while running this.
Honest writing from the inside of a performance marketing partnership for trades. The kind of stuff we wish we had read before we started.
4 min read
Why we only get paid when you do
Every other marketing agency for trades wants a retainer. Here is the math on why pay-on-bookings is a better deal for both sides.
Brandon Henderson·pricing · model
6 min read
What an AI on your phone can actually do in 2026
An honest field report from running voice AI on inbound trade calls for the last 18 months. What works, what does not, what is coming.
Brandon Henderson·ai · operations
3 min read
Why we will only work with one HVAC partner per 25 miles
The standard pay-per-lead model sells the same lead to 3-5 of your competitors. We do not. Here is why, and why it matters for your bottom line.
Brandon Henderson·exclusivity · model